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How to effectively fundraise for the Million Paws Walk - do it for the doggos!

Million Paws Walk Fundraising Donate
Listen up Million Paws Walkers! Do you need some help kick starting your fundraising?

Here are our top tips to get you on your way to becoming a top‑dog fundraiser.

Make it pawsonal

First things first, if you haven't already done so make sure to set-up your Fundraising Profile on www.millionpawswalk.com.au.

Now, make sure you pawsonalise your fundraising page - it only takes a few minutes but it will sure boost your fundraising efforts. 

Start by adding photos of you and your pets. Write a short blurb explaining why you are taking part in the Million Paws Walk. People want to know your personal story and what inspires you.

Check out a few of the top supporting teams and see how the fundraisers have designed their pages:

Share Share Share!

Spread the love and ‘share’ your fundraising information. Share it on social media, via email and don’t forget about your offline world! Just make sure you Spread. The. Word. 

Facebook, Twitter, Instagram, SnapChat - tips to help you make the most of your social media posts for fundraising. 

  • Keep the post short, sweet and to the point - most people don't want to read several paragraphs when scrolling through on their lunch break.
  • Quickly and briefly explain your need and ask people to help you reach your goal, what's in it for them?
  • Make sure you include an image, perhaps a selfie or a great shot that sums up your fundraising campaign. An image within the post can help get people’s attention than just text post.
  • You don't have to ask for donations straight away, try building up to it. Tell your friends and followers about what you are doing, why and how first (stage your posts every few days like you are creating a story). 
  • Ask for shares! To increase the likelihood of reaching your fundraising goal widen your reach beyond your immediate social media network - ask others to share your post and link to your fundraising page.
Get creative

We are all for the quirky fundraising ideas! Check out these goodies.

  • Asking colleagues to sacrifice their morning coffee for a week and donate the saved funds to you
  • Get your friends to sponsor an animal for 1 day, $25! You can set any amount you like
  • Can challenge a friend or family member to dollar match your own donation
  • Organise with your boss 'bring your dog to work' day and collect funds. Read our 'take your dog to work' article to find out how to approach your employer
Hostess with the mostess

Put the ‘fun’ back into fundraising and host your very own fundraising event in the lead up to the Million Paws Walk. Grab some friends or family for a barbeque or sell some baked goods. A little effort goes a long way so you can reach your final goal! Plus it's a great excuse to all get together and have fun.

Get the ball rolling!

Donate a little yourself. It might sound strange to donate to your own campaign but this will help encourage others to donate to you.

Create a dream team

The more the merrier. Attain #squadgoals status by roping in all your friends - both the human and furry kind. Working in a team will help you achieve more donations.

Don't forget to show your appreciation

Don’t forget to thank your supporters. Whether it’s a small or large donation, or even if they just cheered you on, let them know how grateful you are!

Good Luck!

RSPCA QLD
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